Phase 1: Strategy & Positioning/ Phase 2: Visual Identity Development/ Phase 3: Brand Application & Collateral Design

Orijins emerged during the peak of the third-wave coffee movement in Dubai. For Orijins, the prime location was the driving force behind its concept. We aimed to encapsulate a unique ambiance, reflecting the brand’s ethos and aura. It’s an upscale, urban, and luxurious coffee experience nestled in the heart of Dubai’s DIFC.