Phase 1: Positioning/ Phase 2: Visual Identity Development/ Phase 3: Brand Application & Collateral Design/ Phase 4: eCommerce D&D

Established in 2010, Dima Ayad is a Dubai-based Lebanese designer known for always being synonymous with inclusivity, celebrating women of all shapes and sizes. The designs are crafted to effortlessly exude glamour, allowing women to feel and look their best. The brand underwent a comprehensive brand uplift exercise, including revisiting the art direction, the brand’s social presence, and packaging touch points. The eCommerce website was also redesigned and developed to provide customers with a seamless shopping journey.