Phase 1: Concept Development & Strategy/ Phase 2: Visual Identity Development/ Phase 3: Brand Application & Collateral Design

La Petite, nestled in the heart of Al Ain, introduces a unique contemporary luxury specialty coffee experience, the first of its kind in the area. Drawing inspiration from the serene French countryside, the brand promises an exquisite ambiance and a truly indulgent coffee journey. The refined branding identity showcases sharp, uniform serifs that exude sophistication and elegance. Complemented by a soft neutral monochromatic color palette and materials with natural fibers, La Petite embraces a tactile and organic aesthetic. The brand’s art direction takes a cinematic approach, capturing the essence of the overall brand experience rather than solely focusing on the product.