Phase 1: Concept Development & Strategy/ Phase 2: Visual Identity Development/  Phase 3: Brand Application & Collateral Design

Root is an elegantly designed loungewear brand headquartered in the UAE, embodying the essence of understated sophistication. Our vision was to establish a congruence between the brand’s offerings and representation, ensuring that its designs and personas resonate deeply with the core brand identity. We meticulously designed a sleek, contemporary brand identity to achieve this synergy. This encompassed a bespoke logotype that encapsulates the brand’s ethos, coupled with a curated unboxing experience, tailored to provide an immersive introduction to the brand’s values and aesthetic. Every touchpoint, from the nuanced design elements to the tactile experience, has been thoughtfully considered to exude the brand’s commitment to quality, style, and luxury.