Phase 1: Concept Development & Strategy/ Phase 2: Visual Identity Development/ Phase 3: Brand Application & Collateral Design/ Phase 4: Website Design 

Terra is a hidden gem nestled within the vibrant neighborhood of Umm Suqeim. It stands as a beautiful contrast, an interplay of opposites. Our journey began with formulating a concept after the location confirmation. We aspired to craft an environment where diners could relish exceptional ingredients and sophisticated recipes within a space that seamlessly transitions from daylight ambiance to nocturnal charm. We named it “Terra” — derived from the Latin for “earth” — which became the cornerstone of our branding and spatial design direction. The logotype, characterized by its natural features and distinctively styled letterforms, captures the brand’s essence: a blend of timeless elegance with elements of quirk. Whether it’s the menu or the uniforms, every element has been thoughtfully designed to celebrate the art of cooking and pay tribute to our fundamental inspiration — nature.