Phase 1: Strategy & Positioning/ Phase 2: Visual Identity Development/ Phase 3: Brand Application & Collateral Design

Arcadia, a UAE-born perfumery by Amna Al Habtoor, underwent a brand uplift one year after its market launch. The rebranding initiative involved revisiting the editions, redefining scent narratives, and introducing eco-friendly packaging to align with the brand’s commitment to cruelty-free and vegan products. Ongoing maintenance has been in place since the completion of the rebranding exercise to ensure consistent development, supporting new launches, collaborations, and events.