Phase 1: Concept Development & Strategy/ Phase 2: Visual Identity Development/ Phase 3: Brand Application & Collateral Design

BKRY is a bakespace located in Al Serkal Avenue, Dubai. The identity developed captures the process of baking, the lowercase ‘b’ and ‘k’ symbolize the wet ingredients, the slanted ‘r’ symbolizes the process of heat, the transition, the baking, and the uppercase ‘y’ symbolizes the risen and final baked item. The graphics are inspired by the process, movement, and flow of baking. A monochromatic color palette with a pop of green to serve as a canvas for the colorful baked goods.