Phase 1: Concept Development & Strategy/ Phase 2: Visual Identity Development/ Phase 3: Brand Application & Collateral Design

Blacksmith Coffee Company embarked on a brand revisit exercise as part of its expansion plans. The process involved a comprehensive restructuring of the business and its positioning within the highly competitive coffee market of the region. The proposal prioritized two key aspects: enhancing the business through its prominent offering and roastery and improving the consumer retail experience. Throughout the brand revisit exercise, the company focused on refining its identity while preserving its original core logomark, ensuring a balance between familiarity and a fresh perspective.