Phase 1: Positioning and Copy/ Phase 2: Visual Identity Refinement/ Phase 3: Brand Application & Collateral Design

Caeli, a self-care brand inspired by the Mediterranean, sought assistance refining its branding and optimizing its application on various collateral. The project also involved the development of new product packaging, working on naming strategies, establishing a cohesive brand language, and creating captivating limited-edition product launches. Through these efforts, Caeli aimed to strengthen its brand presence and deliver customers a consistent and engaging experience.

Services are on-going.