Phase 1: Strategy & Positioning/ Phase 2: Visual Identity Development/ Phase 3: Initial Brand Application 

Gajou, is a distinguished fine jewelry brand that draws inspiration from the modern-day woman. It captures the essence of multifaceted women- the carefree summer-by-the-beach, the cosmopolitan, or the serene countryside dweller. The branding approach of Gajou revolves around a timeless and modern logo that reflects the brand’s core values. It is designed to be enduring, representing the brand’s commitment to creating jewelry that transcends trends and stands the test of time. In a departure from convention, Gajou embraces an unconventional color palette that adds an element of surprise and playfulness. The colors chosen reflect the brand’s desire to create jewelry that evokes emotion and makes a bold statement.