Phase 1: Strategy & Positioning/ Phase 2: Visual Identity Development/ Phase 3: Brand Application & Collateral Design

Khalid Shafar is a UAE-born and bred design studio, with a focus on furniture, accessories, and lighting. With over 10 years in the industry, the brand recently underwent a rebranding journey to effectively communicate its growth, establish a distinct identity, clarify its product offerings, and enhance its visual communication in a functional manner. The aim was to streamline the brand’s product offering, service style,  and identity.