Phase 1: Concept Development & Strategy | Phase 2: Visual Identity Development | Phase 3: Brand Application & Collateral Design | Phase 4: Website Design

       Momaz, an Oman-based brand in Muscat, approached us for a brand revisit in conjunction with their expansion plans for a new store in the Mall of Oman. Working closely with Bone Studio, we drew inspiration from the Omani environment, including its hospitality, landscapes, and the materials commonly found in local architecture. We also incorporated colors associated with traditional Omani crafts. The logo we developed captures the essence of Oman’s diverse landscapes, featuring elements inspired by mountains, valleys, and palm trees. Our color palette reflects the warmth, earthiness, and inviting nature of Omani culture. Our approach aimed to introduce a contemporary brand while maintaining a solid connection to the roots and heritage of Oman.