Phase 1: Strategy & Positioning/ Phase 2: Visual Identity Development/ Phase 3: Brand Application & Collateral Design

After 8 years of establishment and as one of the pioneer homegrown Japanese concepts in the UAE, Origami Sushi sought expansion. Their newest and most upscale venue is in The Dubai Mall’s Fashion Avenue. Origami Sushi prides itself on offering top-notch ingredients at an accessible price. Our goal in the rebranding was to ensure that the intricacy, expertise, and meticulousness inherent in Japanese cuisine was mirrored in their branding, aligning seamlessly with their new space design. The brand identity was envisioned through an artist’s perspective, specifically a photographer. It’s a tribute to the unwavering commitment to mastering a craft deeply rooted in Japanese culture.