Phase 1: Concept Development & Strategy/ Phase 2: Visual Identity Development/ Phase 3: Brand Application & Collateral Design/ Phase 4: Website Design

Outset is a distinctive parent company that cultivates lifestyle and F&B concepts within the UAE market. To truly capture its unique ethos and philosophy, we approached the branding of this corporate entity in an untraditional manner. We created a vibrant, bold, and dynamic identity that not only distinguishes itself from its competitors but also resonates clearly with its purpose and vision.