Client —
Paus: Lifestyle

About —
Paus, located in the heart of Al Wasl, Dubai, is a multifaceted wellness destination uniting movement studios, padel courts, community programs, a curated spa, and an F&B offering through a collective spirit of like-minded energy.

Scope —
Brand Uplift

Phase 1: Strategy & Positioning
Phase 2: Visual Identity Refinement &
Communication Strategy
Phase 3: Brand Application
Phase 4: Handover