Client —
Soub: F&B

About —
Soub, an intimate café, channels the spirit of a private members’ social club through a refined setting shaped by connection and conversation.

Scope —
Brand Development

Phase 1: Concept Development, Positioning & Naming
Phase 2: Visual Identity Development & Communication Strategy
Phase 3: Brand Application
Phase 4: Handover

Interior Design —
Rania Hamed