Client —
The Meld: Lifestyle

About —
The Meld, a homegrown multi-concept space, houses Fold, Kadi, and a rotating café, complemented by a dynamic calendar of events and programming.

Scope —
Brand Development

Phase 1: Concept Development, Positioning & Naming
Phase 2: Visual Identity Development & Communication Strategy
Phase 3: Brand Application
Phase 4: Handover
Phase 5: Content Creation

Interior Design —
Rania Hamed