Phase 1: Strategy & Positioning/ Phase 2: Visual Identity Development/ Phase 3: Brand Application & Collateral Design

Society Motors, nestled in the core of Serkal Avenue, showcases esteemed brands like Vespa, Aprilla, Moto Guzzi, among others. Our primary objective was to recalibrate the brand’s positioning compared to its rivals. We transitioned from merely a product-focused brand to one fueled by a community of enthusiasts. The brand radiates a contemporary, accessible, and dynamic identity, mirroring its umbrella’s diverse range of brands. The cornerstone of this rebranding was establishing brand pillars, which involved weaving the community closer through events, unique care packages, and yearly publications, elevating the brand’s essence beyond just product offerings.