Phase 1: Concept Development & Strategy/ Phase 2: Visual Identity Development/ Phase 3: Brand Application & Collateral Design

Lama Jouni, a renowned Lebanese designer, transformed strategically by embracing an essentialist collection. With a deep consciousness of the fashion industry and its impact, the brand made sustainable efforts in production and across its brand touchpoints. The brand’s visual identity features a timeless serif logotype that exudes elegance and longevity, with elements of feminine curves—a bold and vibrant color palette to reflect the brand’s distinctive personality. The art direction encapsulates the designer’s mindset, showcasing the brand’s unique aesthetic and vision. Following the completion of the rebranding journey, Lama Jouni achieved international acclaim. The brand’s commitment to capsule combined with its timeless appeal and captivating visuals, propelled its recognition on a global scale.