Slo, 2020

Brand Revisit

Lifestyle

Slo, 2020
Brand Revisit
Lifestyle

Phase 1: Concept Development & Strategy/ Phase 2: Visual Identity Development/ Phase 3: Brand Application & Collateral Design

Slo is a pioneering entity, offering an all-encompassing pottery studio, workshop, and production house. The brand’s identity was shaped by the founder’s vision, transitioning it from a mere occasional hobby hub to a sanctuary emphasizing quality over quantity and craftsmanship over mere accessibility. The name ‘Slo’, a phonetic play on ‘slow’, is rooted in the ethos of slow living. This identity, particularly the logotype, draws deeply from the art of pottery, with each letter illustrating the fluidity of movement, the vessel’s form, and the wheel’s motion. While resonating with nature’s tones, the chosen color palette remains bold enough to carve a niche in today’s contemporary landscape, showcasing the brand’s distinctive edge and character.

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